Training
Purpose, done rigorously, is a phenomenal growth driver for businesses. Without rigour, it is just good intentions.
Alessandro believes in the power of business as a force for good—and has dedicated himself to inspiring current and future leaders to build purpose-driven companies.
He recently launched "The Purpose-Led Brand Playbook," an online course offering his battle-tested blueprint for transforming purpose into exceptional growth. He also regularly lectures at some of the most prestigious business schools worldwide, inspiring the next generation about purpose-led business.
Alessandro brings decades of brand-building experience combined with the rigour and the teaching craft he learnt in his early years as a university lecturer at Bocconi Milan: distilling complex ideas into clear, compelling narratives that inspire action.
The Purpose-Led Brand Playbook
When purpose drives a brand’s strategy—rather than existing as a side initiative—it can be transformational: disrupting markets, energizing organizations, and accelerating growth.
Unleashing this potential is challenging. Countless failed attempts prove that purpose demands rigor, not just good intentions.
"The Purpose-Led Brand Playbook," created with Do Epic Good, provides the strategic framework Alessandro has battle-tested over his career—a proven approach for building Purpose-Led Brands that deliver.
The course covers all the essentials: identifying authentic purpose, embedding it in the business model, building consumer preference, and sustaining momentum. With real examples across industries, it equips participants to build Purpose-Led Brands that create lasting impact.
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