The world's most successful brands share a winning formula: razor-sharp fundamentals that make them radically simple, emotionally potent and clearly defined in their boundaries. This presentation provides a practical framework for building those core elements that separate brands that merely exist from brands that truly matter.

Culture-shaping brands don't wait for trends—they create them. What sets them apart is a distinctive point of view rooted in powerful human tensions and driven by strong beliefs. But conviction alone isn't enough. This session reveals the complete ecosystem behind cultural influence: the leadership mindset, organizational agility, talent strategies, and marketing capabilities that allow brands to consistently lead rather than follow. The viewers will leave with a framework for transforming your brand from memorable to genuinely iconic.

In today's hyperconnected landscape, brands face a critical choice: evolve or become irrelevant. This keynote reveals why and how organizations must adapt their brand fundamentals, talent strategies and operational processes to thrive in the social media era. It showcases the 6 strategic imperatives that allow organizations to not just survive but thrive—standing out consistently on social media while simultaneously building lasting brand equity.

What separates powerful campaigns from wallpaper advertising? The answer lies in a fundamental discipline that most marketers acknowledge but find it very difficult to master: genuine consumer insights. This presentation shows how to identify authentic insights versus disguised assumptions or basic observations, illustrates their multiplying impact through real-world examples and provides practical methods for uncovering such precious consumer truths that drive outstanding engagement.

This is a distillation of the ingredients behind those brands that achieve consistent creative excellence, as opposed to occasional brilliance. Drawing from his Dove experience —where he won 72 Cannes Lions in just five years— and leveraging best practice from other leading brands, Alessandro reveals how to set the right KPI’s, master communication architectures, build strong brand fundamentals, select the appropriate talent and create a culture that’s allergic to mediocrity.

This session explores the critical intersection where social impact meets commercial success, showing the ingredients behind those purpose-driven brands that outperform their markets. The viewer is guided through the three essential strategic steps that leaders need to follow to build a successful purpose-led brand: Identifying the right purpose, Embedding it authentically throughout the organisation, Transforming it into a genuine driver of consumer preference and profitable growth.